People are familiar with the impact of sponsors in sports and there is a worldwide trend for casino companies to strike an endorsement deal with various sports leagues. Therefore, this should not come as a surprise to see so many casinos investing in different sports leagues around the world. For sports, a sponsor is just about everything like venues, infrastructure, and brands like to take this advantage of featuring in stadiums that thousands of spectators visit per match.
Casino in Football Leagues
Football which is being followed by millions of fans around the world is a worldwide phenomenon. This game has gone beyond expectations serving a billion-euro market as its asset. The football industry is highly profitable as various betting firms are pumping billions into several clubs. The sponsorship of football teams by casino companies is one area that has seen the tremendous rise and it is not a surprise that football fans like to gamble on the result of a match and try to pocket huge money on a match.
At the beginning of 2019-2020 season, casino companies are sponsoring a whopping 26 out of 44 English Premier League and Championship clubs. United States’ Major League Soccer, MLS has announced changes to its criteria for sponsorship, enabling its 24 teams to obtain sponsorship deals with casino companies.
Casino in Basketball Leagues
Since the Supreme Court in U.S. has legalized sports betting, this has lured many sports league to think of striking a deal with betting firms like thespin.uk as it has the potential to engage more people in legalized betting. Basketball is the first major U.S. sports to get on board with this new change.
The National Basketball Association, NBA, started allowing casinos to sponsor the league for the current season. This lead to a massive deal with MGM Resorts for 25 million dollars. This association is a dramatic change of how betting is viewed by American sports leagues as the teams strongly opposed the gambling on their matches for years before bowing down to the Supreme Court.
Casino in Hockey Leagues
Another factor the casino companies are massively investing in sport to attract more fans and enter more markets. Hockey is widely popular in many companies and promoting one of the top hockey leagues will certainly benefit the casino company. This will boost them to enter the international market as the supporters of a club will wear jerseys which will showcase the logo and brand of the casino company.
The Muckleshoot Tribe joined into a collaboration with Seattle, Washington-based National Hockey League (NHL) team. They will also act as an official partner for the league’s new NHL Seattle franchise and the team’s future venue at Seattle Center. A sponsorship deal with San Manuel Casino has been also confirmed by the Vegas Golden Knights in NHL.
To conclude, as casinos such as freespinsnow.co.uk have found the solution that if they sponsor a team, loyal and die-hard fans will stick with them. This is exactly how support grows and casino companies will never mind throwing some cash out of their pocket.